We launched Ethical Norway with three guiding principles of ethical travel, local insights and curated experiences. This ethos ensures that we showcase the most inspiring and authentic experiences that Norway has to offer. It also guarantees that we lessen our negative and increase our positive impact every step of the way.
It’s easy to talk about going local, but what does it mean? For us, it means exploring beyond the brochures and connecting with a place and its people. Our experienced hosts and guides are Norwegians that live in and work in those destinations. They often have more than one profession — guiding or hosting is their passion, but tourism is just part of their lives, and so some experiences aren’t available year-round. However, when they are available, we know they’re unbeatable, and it’s worth the wait.
Norway has international acclaim for breath-taking scenery, but we get frustrated seeing visitors funnelled to the same iconic spots day in, day out. By relying on local hosts and listening to local guides, we showcase Norway’s mesmerising scale and natural beauty without the hoards.
You cannot help but interact with local people on an Ethical Norway trip, and by doing so, we hope you’ll leave Norway with a greater understanding of our culture and country, both past and present.
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Sustainable, responsible, mindful, ethical; whichever way you cut it, travelling to have a positive impact is the only way forward. We understand the complexities of the climate and biodiversity crisis and have this front of mind when we plan our trips. We believe this ethical approach leads to more inspiring experiences, and so it’s a win-win.
Ethical Norway is powered by the team behind the Ethical Travel Portal, a gateway to responsible travel experiences in select destinations worldwide. We believe that travel can build bridges, be transformative, and do good in the places we visit.
In 2020, we joined Tourism Declares a Climate Emergency to pledge our Climate Action Plan. Celebrating experiences that are kind to the environment is in our DNA, so reducing carbon comes naturally. As part of our plan, we pledge to encourage clients to travel less but for longer, use local transport where possible, experience local food, and measure our actions. We also work with our local hosts to support climate-friendly solutions.
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Our trips revolve around passionate locals that want to share their slice of Norway, whether that’s in the heart of a pulsing city or on a sailing boat in the back of beyond. We also look for ways to slow down, which could involve taking a slower mode of transport, travelling by your own steam, or spending longer at each destination.
Other essential factors include handpicking sustainable places to stay, organic and local food, destinations that Norwegians are proud of, and standout experiences that visitors rarely get the chance to be part of.
Roam our Curated Experiences.